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Progress not promises

We help to supercharge business performance and reputation through creative sustainability strategy, ambitions and actions that ignite and deliver real, far-reaching progress.

The Salterbaxter progress imperative

We bring together deep sustainability expertise with a laser focus on bold and effective creativity, because sustainability strategies and ambitions alone are not enough — we need creativity to turn ambitions in to action.


deep sustainability expertise

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bold effective creativity

We create

Sustainability strategy and consultancy

Active strategies and action plans that adapt and respond to the complex challenges of a fast-changing world.

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Sustainability activation and engagement

Creative stakeholder engagement initiatives that educate, inspire and influence behaviour change.

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Sustainability and corporate reporting

Reporting that shapes opinion, builds reputation and drives progress on business strategy.

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Our work

Landsec Casestudy Website2

Landsec: Build Well, Live Well, Act Well

A powerful vision and a robust, creative strategy to deliver it.

Logitech PCR Homepage

Logitech: Next Life Plastics

Breathing new, bright and exciting life into old plastics.

Bugaboo Cover

Bugaboo: Push to Zero

Making children and their parents part of the solution to climate change.

Partners in progress…

Absolut Company
Canad Goose
Ferrero Logo White
Ford Logo White
Landsec Logo White 2 (2)
Logitech Logo White
Nestle Logo
Scania Wordmark White Rgb
Steve Madden Logo 2
T Mobile New Logo Primary WHITE
Bestseller Logo
Pampers Logo
Pernod Ricard Logo

"You’ve just given us a strategy for sustainability that will drive the brand and the business forward. I was not expecting that! And all of a sudden, it’s exciting and I want to do more"


"You delivered so much more than a sustainability strategy; Ambition 2030 set a new vision for how we think about our brands, supply chain, employees, and broader impacts on society and the environment while creating value for consumers and the company."

Procter & Gamble

"You’re mission based and that was felt from the get-go and with every team member – you all want better from businesses but importantly, you’re there to help make that happen."


"Salterbaxter provided superb support throughout the annual report process. We are delighted with our report and the service we received to produce it."


"Salterbaxter’s expertise and culture is a perfect match for anything we’ve been able to throw at them – they are really important and long-term partners for Anglo American."

Anglo American

Our thinking

Directions 23

Directions - Sustainability: rip it up and start again?

We’re past the question of when the climate crisis will happen, we are living in it right now.

Mindset Shift

We need a business mindset shift to make ambitions a reality

2030 ESG commitments are high on the boardroom agenda, but are we asking the right questions?


Sustainability and the absurdity of the interconnected disconnects

The misalignment of sustainability and business strategies – one strives for less while another strives for more.