...making recycled plastics way more desirable than virgin plastics
Logitech launched a recycled plastic program in 2017 to understand the opportunities and challenges associated with using recycled plastic in devices. They could not rely on the performance of existing recycled plastic resins in the market so they applied innovation and engineering capabilities to design and develop a range of new and improved resins in a wide range of colors, delivering the same performance and aesthetics as virgin plastic. Since then, recycled plastic has been incorporated into Logitech products at scale.
To share their story with the world, we partnered to develop a naming and positioning for recycled plastics at Logitech; Next Life Plastics. We kicked off the project with a consumer social media campaign, highlighting the benefits of Next Life Plastics and showcasing the array of colours and options available to purchase.