...delivering on corporate purpose to transform an industry
Ford: reporting its purpose of helping to build a better world
Ford is doing so much in sustainability. Everything it does is driven by its brand purpose of helping to build a better world. Our task was to highlight Ford’s commitment and efforts in a way that would make people sit up and take notice – through credible and engaging reporting. This included Ford’s Human Rights Report (a first in the US automotive industry) and their Task Force on Climate-Related Financial Disclosures Report.
We revised the narrative structure, content and design of the 2022 reports using our skills in copywriting, consultancy, design, production, proofreading and project management. We’ve laid the foundations to keep developing braver and bolder communications for Ford in future years.