Building ASOS’s position as a global player in the industry, with sustainability at heart.

Having collaborated with ASOS since 2020, we wanted to continue to strengthen ASOS’s position and build their reputation as a global player in the industry.

As a brand that appeals to 20-somethings, we delivered a visually appealing and engaging annual report unique to ASOS, highlighting them as an affluential competitor that’s also centred on sustainability.

We streamlined and enhanced the design and structure of the report to facilitate a swift comprehension of the business, crafting a distinctive visual identity that harmonises corporate aesthetic with the bold, youthful brand. Additionally, we further enhanced transparency of information in compliance to reporting standards, incorporating best practices across the entire report.

The report has now become a pivotal resource for investors seeking insights into the business’s shift towards a more sustainable model, aligning closely with voluntary reporting standards, frameworks, and principles.