Navigating between Greenwash and Greywash


3rd August 2023

Salterbaxter lead a panel of experts as they discussed new approaches to accelerating progress and how to unlock growth by leveraging a progress mindset and new ESG tools.

They addressed the questions many corporates are facing: How do you successfully navigate this new era of accountability while avoiding common pitfalls of greenwash and greywash? How do you strike the right balance between creativity and credibility to mitigate financial and reputational risks? How can you capitalise on opportunities in a real way - moving beyond the theoretical promise of ESG? How do you embed sustainability into the business to create long term growth and resilience? How can the company take a holistic approach and, crucially, bring everyone along?