What we do /// salterbaxter /// Creative communications and sustainability advisors in London

What we do

Here for the Step Up

We help companies and brands Step Up to the changing relationship between business and society. This change is not just about communications. Our belief is that business and brands need to do different things in order to be able to say different things.

To help businesses do different things and say different things we combine; smart strategy, savvy insights, sharp creativity. Driven by and focused on investors, stakeholders, employees and consumers. (Because in today’s hyper-connected world, we are all, all of these.)

Our work addresses three fundamental challenges for our clients:


Creating, defining, understanding and building more purposeful organisations, strategies, brands and communications.


Strategies to drive better performance and communications to make this performance transparent and trusted.


Helping to find the new models and drive the changes needed to fulfil the new contract between business and society.

Ever think If Only… ? We do. It’s the name of our sustainability programme and reflects our ambition to actively tackle the sustainability challenges that matter most to us
Learn more about our own sustainability programme If Only…