Renault
With the insight that cars are the new kitchen tables, where families have their most engaged conversations, we worked with Renault to create an ‘always-on’ content programme that shared those intimate, often hilarious, family conversations that take place behind car doors.
Using a zeitgeist-y dash-cam video format, the #BehindCarDoors campaign enlisted the help of influential parenting Instagrammers Mother Pukka and Father of Daughters to position the Renault Scenic as the ultimate family car.