As it rebranded from Land Securities to Landsec, the UK’s largest commercial property company needed a streamlined and impactful digital footprint to being its new ‘everything is experience’ philosophy to life.

The challenge to MSL involved merging three disparate websites into one immersive experience and rewriting the unwritten rules of the familiar corporate website. Finesse in design and excellence in user experience were essential in meeting the audiences’ needs and expectations.

A new name and logo for Landsec
A visually rich and interactive homepage

The first and most vital stage of this process was to simplify the navigation and structure. This began with a visually engaging and interactive digital experience to challenge the traditional corporate communications approach.  

There are many ways to tell stories, and MSL chose to tell Landsec’s in a variety of different ways across the website, making use of video, photo and long-form copy to keep the users’ experience engaging and explorative.

The result is a dynamic online focal point that illustrates Landsec’s past and explores the brand’s future.

110% Increase in page views per session
209% Increase average time on site
Highly Commended for CorpComms Award Best Corporate Website 2018

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