Unlocking a smarter way of working

Informa

Informa wanted to unite its 6,500 colleagues across five divisions in over 20 countries with a digital platform called Portal – an innovative and intuitive tool to connect employees.

Our challenge was to help Informa develop the campaign messaging behind Portal – created by employees for employees – and the associated programme of employee engagement. We wanted the campaign messaging to be a direct representation of the work done by the employees, so we carried out workshops and surveys with 350 staff.

Supporting the launch animation, we created a range of materials with handy tips on how to use Portal, including a 'Seven Steps to Working Smarter' series of weekly emails, and a suite of templates.

In addition, a network of Portal Heroes were chosen – comprising 130 Informa colleagues to drive the engagement and uptake of Portal at a local level.

To bring Portal to life, an instantly recognisable logo was created that combines the different brand colours of each business area.

We produced a simple, colourful and engaging launch animation to demonstrate how Portal would help employees work smarter – using a hand-drawn style to highlight that Portal was created by employees themselves.

500k Unique sessions since launch (February 2017)

6,540 Unique users per month since launch (100% of staff)

55k Sessions in one day (April 18)

15%+ Growth in unique sessions since launch (and still growing)