ICAEW
At a time when politicians and businesses are taking a dangerously short-term view on ‘surviving the quarter’, ICAEW wanted to introduce themselves as an organisation that looks strategically at the next 25 years.
MSL’s challenge was to change the perception of ICAEW as ‘just’ Chartered Accountants to contemporary thought leaders, by connecting them to a wider audience of decision makers and showing that they play a key role in areas beyond the silo of accountancy.