EY
EY is all too aware that many young people may perceive them to be a stuffy accountancy business - especially school leavers who aren’t in the know. So, it wasn’t a time to be timid in the way we marketed EY and the career opportunities it offers, particularly when we were trying to appeal to much sought after STEM students.
At the heart of this campaign was the idea of helping students by giving them fresh, useful insights into the changing skills they’ll need to succeed in the workplace of the future.
