BMW Group
How can a leading brand like BMW unite three businesses and transform its culture to be more dynamic and innovative?
We worked with leaders and employees to define a new employer brand and culture, with innovation, collaboration and customers at its heart – which we captured in the statement ‘What Moves You’. We then delivered a behavioural change programme that involved employees in exciting, intriguing ways – including asking employees ‘What moves you?’ and capturing their answers on film.
