Beko
BEKO briefed MSL to make its press conference at IFA Berlin in August 2017 the biggest media event of the show, helping the home appliances brand exhibit its latest hero products and key spokespeople, while softly launching “Eat Like a Pro” – a campaign designed to promote healthy eating for families, in association with FC Barcelona.
MSL transformed the traditional press event by working closely with BEKO to serve up three “courses”: a commercial forecast by CEO Hakan Bulgurlu as the starter, a hero product presentation as the main course, and for dessert, the soft launch of “Eat Like a Pro”.