Beauty Bay


Connecting brands with influencers

Beauty Bay

Beauty Bay, Europe’s largest online beauty retailer, encourages consumers to think about, discover and shop for their 'must have' beauty products a little differently. Our task was to drive awareness of Beauty Bay through a journey of discovery, exploring beauty's best kept secrets.

MSL created The Beauty Bay Carnival – an immersive pop-up event enabling influencers to discover the extraordinary. Hosted by icons Jeffree Star, Patrick Starr, Manny MUA and Jen Gerard, they showed off their beauty hacks, tips and tricks.


#BBCarnival offered ‘Instagrammable’ experiences at every turn – a ‘selfie’ room of mirrors, the eyeshadow ‘colour wheel of fortune’ and bespoke beauty tarot readings. A Snapchat Geofilter, GIF booth and Instagram Vending Machine helped generate even more social conversations. 

119 Influencer attendees
750+ Pieces of social media content
16.7m Total reach
9,085 Instagram followers (5% increase)
4m+ Snapchat Geofilter views