Innovation Day 2019 Innovation Day 2019

For a single day in June for eight years now, a talented bunch of creatives, consultants and co-ordinators at Publicis Groupe are thrown together to help social enterprises tackle some of their biggest communication issues. The result is a fast-paced day that always inspires and challenges in equal measure. Trying to solve these (often long-standing) problems can sometimes feel like a herculean task. Yet, every year we round off the day with a re-cap of what each team has achieved that highlights how much positive change we can create in just eight hours.

This year was no different, and saw some of our most exciting collaborations yet. We had the chance to work with a wide range of inspirational enterprises, from Alpha Female Academy (a platform to empower BAME women in fashion) to Shift8* (a tech company out to changing the lives of people living with cognitive challenges). The companies we work with change each year, but they’re always united by a drive to create big social change. Helping these often under-resourced companies get the full attention they deserve—even if just for a single day—is a small way of extending our impact here at Salterbaxter. By drawing on the enormous range of communications, creative and digital skills from across Publicis Groupe, we’re able to donate over £20,000 of agency time to each social enterprise – which amounted to 11 teams in 2019 across London and New York.

Yet, the real value of the day is in how it brings out the best in everyone involved. It’s no understatement to say that it’s everyone’s favourite day of the year. Yet, when we try to explain why, words just won’t cut it! So that’s why this year we’ve worked with some talented film-makers to bring it alive. We hope you enjoy watching it as much as we did making it…

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