Amsterdam, Netherlands

Directions 2018: The Outside-in Edge

RSVP for the event

New Perspectives on Stakeholder Engagement

Chances are you are currently undertaking some form of stakeholder engagement. 

We’d wager that you’re not getting as much out of it as you could, and that your process hasn’t changed much in the last decade despite big shifts in expectations for transparency and dialogue.

We believe it’s time for companies to really bring the outside in; bringing more intention, honesty and sophistication to the way in which they engage stakeholders in order to get more in return. Those that do gain the triple advantage of:

  • Competitive agility: leveraging outside knowledge and ideas to keep close to evolving trends and driving value by finding smart ways to bring insights and stakeholders into the heart of your business.
  • Collaborative advantage: working in partnership to align future markets and systems with your long-term trajectory as a business and the needs of society.
  • Reputational integrity: building lasting relationships and shifting internal behaviours and culture to enhance the long-term position of your business and brand.

Salterbaxter’s 8th ‘Directions’ event will focus on the concrete steps you can take to enhance the return you get from stakeholder engagement and collaboration.

At this day-long event, our speakers and participants will:

  • Challenge your perspectives on the value of stakeholder engagement and the ways in which you can apply new engagement principles to your business.
  • Showcase learnings & insights from leading companies who are already achieving an outside-In driven ROI.
  • Explore the practical tools and approaches being used to transform the engagement process.
  • Connect you with other practitioners and external stakeholders.
  • 09:00 - 09:30

    Registration and Breakfast

    Impact Hub

  • 09:30 - 09:45


    Hosted by Jeremy Cohen and Huw Maggs

  • 09:45 - 11:00

    Panel Session 1

    Why making the leap to a more intentional approach to stakeholder engagement can reap benefits.

    Nicola Kimm, Vice President Sustainability at Signify

    Harald Tepper, MT Group Sustainability at Philips

    Andreas Follér, Head of Sustainability at Scania

  • 11:15 - 12:30

    Panel Session 2

    How to ensure your engagements deliver a return for the business and an impact for society.

    Holly Syrett, Project Manager Higg Transparency at Sustainable Apparel Coalition

    Hendrik Alpen, Sustainability Engagement Manager at H&M

    Inge Massen, Global Director Communications and External Affairs at DSM

  • 12:40


  • 13:30 - 15:30

    Collaboration Sessions

  • 15:30 - 16:00

    Closing Remarks

    Participant Q&A with Jeremy Cohen

  • 16:00 - 18:00

    Networking and Drinks

    De Tropen Café


More speakers will be coming soon.

  • Jeremy Cohen, Salterbaxter

    Jeremy Cohen is a long-time CEO counsellor and CSR and sustainability expert who leads the global Salterbaxter social purpose and sustainability business. Jeremy joined the company in 2018, bringing a wealth of experience in both agency and in-house sustainability strategy, communications, and branding.

  • Huw Maggs, Salterbaxter

    Huw is our Director of Strategy. He brings over 11 years’ experience working with senior leaders on corporate strategy and sustainable business practice. He has an MBA with distinction from Imperial College Business School and spent the previous three years at the highly respected consultancy SustainAbility.

  • Nicola Kimm, Signify

    Dr. Nicola Kimm is the Global Head of Sustainability, Environment, Health & Safety for Signify (formerly Philips Lighting). She develops and drives initiatives to embed sustainability throughout the organisation and engages stakeholders to create positive social and environmental impact. Her organisation is responsible for sustainability strategy & reporting, EHS, sustainable design, and circular economy.

  • Andreas Follér, Scania

    Andreas is Group Sustainability Manager at Scania with a responsibility to oversee and coordinate the sustainability efforts at the corporate level. In this role he works with central functions as well as in the markets to develop and communicate Scania’s ambitions in the fields of sustainable transport and responsible business.

  • Harald Tepper, Philips

    Harald Tepper is Senior Director Sustainability and leader of the Circular Economy Program at Philips. Philips is a global leader in Health Technology, aiming to make the world healthier and more sustainable through innovation. Philips is driving a broad agenda of societal and ecological development goals, with a strong focus on UN Sustainable Development Goals SDG3 and SDG12.

  • Hannah Nascimento, Salterbaxter

    Hannah is a Senior Sustainability Consultant at Salterbaxter. She has over 9 years’ experience in communications and consultancy. She has extensive experience advising on and delivering complex communications and reporting projects, managing projects from strategy through to stakeholder engagement alongside large multi-disciplinary delivery teams.

  • Inge Massen, DSM

    Inge Massen is responsible for the global DSM science and innovation communication strategy and has 20 years of international experience in business-to-business branding, marketing and communications in a broad range of health, nutrition and sustainable living markets. She has led various award-winning purpose campaigns on behalf of DSM.

  • Hendrik Alpen, H&M

    Hendrik Alpen is heading the H&M’s group’s global Sustainability Engagement team from the company’s Head office in Stockholm, Sweden. His team’s responsibilities include stakeholder engagement, sustainability reporting, investor relations, public affairs and transparency strategies and projects.

  • Holly Syrett, Sustainable Apparel Coalition

    Holly is the Project Manager for Higg Transparency. She is responsible for creating communication tools SAC members and Higg Index users reference to transparently share their Higg Index journeys and performance. She collaborates with SAC members and transparency stakeholders to ensure alignment and progression of Higg Index transparency efforts.



Impact Hub

Linnaeusstraat 2C

1092 CK Amsterdam


e. amsterdam@impacthub.nett. +31204274283


For details on how we use your personal information, see our Privacy Notice.