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Employee Advocacy – the modern day BBQ sell?

19 April 2017

Employee Advocacy always reminds me of the recruitment marketing tissue session opener – the BBQ test: “If you were at a BBQ (or dinner part...


SXSW 2017 - 3 Insights From The Interactive Track

13 April 2017

Navigating through the hundreds of speaker sessions, tech exhibits and VR experiences at SXSW is no easy feat. SXSW provides the platform to...


MSL Celebrates One Year at 82 Baker Street

12 April 2017

So, it’s been a whole year since we packed up and left Whitfield Street for pastures new. Now, a year on at 82 Baker Street, a lot has chang...


MSL CEO Shares 11 Golden Rules To Achieving Profitability

27 March 2017

How can you increase your department’s, or your agency’s, profitability? It’s a question that all business owners battle with on a daily bas...


When Did ‘Brave’ Become A Bad Word For Brands

23 March 2017

Inherently, there is hurt woven into the dictionary definition of brave - ‘ready to face and endure danger or pain’. But let us never forget...


Starting out in Public Relations – the No. 82 experience

13 March 2017

Finishing University is a strange time in your life. You’re used to a routine of studying, knowing what coursework is due and which seminar ...


How do you build brand success from the inside out? An MSL event with LinkedIn and Culture Amp.

09 March 2017

In an economy where one bad experience can determine a customer relationship, how do you create conditions where your people live, breathe a...


Young Lions 2017

09 March 2017

Are you fierce enough for the Young Lion challenge? Eight from MSL entered the competition, with just 24 hours to answer a real life PR brie...


The Modern Foodie Festival – London Evening Standard Food Month

02 March 2017

Tuesday 21st February marked the announcement of London Evening Standard Food Month. A new foodie festival to celebrate London as the world’...


Content and Copywriting in the Age of The Chatbots

27 February 2017

Chatbots are the talk of the town right now. But their success very much depends on their content and tone of voice. So will content and cop...