Innovation Day Supporting social enterprises
Helping social entrepreneurs make an even bigger impact
Our annual Innovation Day gives creative services to social entrepreneurs in order to help them increase their impact. We give them a multidisciplinary team of experts for a day to tackle their brand, marketing and communication requirements.
The story so far
In 2018, we celebrated our seventh Innovation Day, our fourth as part of the Publicis Groupe and our third in our Baker Street location. Being a part of a multi-agency hub gives us access to hundreds of colleagues within the Groupe’s network. Year-on-year our goal is to scale up the event and increase the impact of the day by supporting more social entrepreneurs. Across seven Innovation days we have helped over 40 social enterprises.
Our partner UnLtd
UnLtd, our partner since the very first Innovation Day, offer the largest network of social entrepreneurs in the world and support hundreds of individuals each year through its programmes. They help us to identify the businesses well placed for our support. Through their international network, they have also helped us take the event to the US and for the first time in 2018, Amsterdam.
I just want to thank you for organising such a results-focused and fun event for our entrepreneurs. I am truly impressed by your whole team and humbled by the amount of work that has gone into making the day a success. Innovation day is always a great experience; we shut down the office and get to totally focus on the Social Enterprises. And it’s fun to work with different colleagues and using skills I never knew I had!
Albert Chong, Fast Growth Programme Lead, UnLtd
Whilst Salterbaxter remains the only agency to close down for client work for the day, for the past two years we have had 30+ volunteers from MSL London and other agencies including Vivid, Poke, Arc, August, JKL, Publicis, Sapient Razorfish, Saatchi & Saatchi, Publicis Health and CNC have also participated. We have now established the event on the ground in New York and MSL Amsterdam ran their first Innovation Day in 2018.
Creating a dynamic experience
We now have many experienced hands at planning Innovation Day and all hands are required to lead the blended multi-agency teams, create a relationship with the social entrepreneurs, and develop a brief and workshop plan that maximises the quality and usefulness of outputs from the day.
On the day
The inspired and dynamic atmosphere on the day is exhilarating. In 2018, the event was 200+ people strong, going live in London, Amsterdam and New York on the same day. After a full day of workshops everyone comes together to share what they’ve achieved. The teams present back against the clock – five slides in 2 minutes keeps it pacy.
Following the day
Three to six months after the day we check back in with the entrepreneurs to see what materials have been used and with what impact. Here’s what some of our 2017 enterprises have said:
"Three months on your work has all been so useful – we've used all of the social media assets, and are talking with a designer about the cook book idea. We sent out the press release to all journalists and have been adding the mission statements to all external work. All in all – such an enormous help to have your team helping me out!"
Meg Doherty, Fat Macy’s
"The Innovation Day was a wonderful experience and one that has initiated a change in the way we view and speak about Grow, both internally and externally. The day was well planned, brilliantly delivered and amazingly aspirational, we can’t thank you all enough."
Ama Chaney, Grow
"To have the opportunity to work with so many incredible individuals who were not only strikingly passionate and genius in their own work, but showed such passion for the Foodinate mission too… it really was humbling."
Caroline Stevenson, Foodinate
"I felt very lucky to work with you guys and you really got what I was trying to do. The messaging for different audiences and in particular around our impact has been so useful. It created a brilliant foundation for me to build on my comms."
Molly Mathieson, New Note Orchestra
Approximate time investment for each social venture
Participants from across Publicis Groupe's agencies in London, Amsterdam and NYC in 2018
Social entrepreneurs supported since 2011
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