What we do — Sustainability /// salterbaxter /// Creative communications and sustainability advisors in London

Full service offer

The sustainability agenda is now one of the key concerns of the CEOs of the world’s biggest companies and brands. It’s one of the few agendas that cuts across entire organisations, covering strategy, competitive positioning, investor relations, product development, brand, employees. It is one of the key battlegrounds for future success with many industries needing to respond with radical re-thinking and entirely new approaches to technology, business model, communications and relationship with customers.

Salterbaxter are uniquely placed to be able to help organisations with this challenge. Our team blends strategic and technical understanding of all the dimensions of sustainability with award winning expertise in branding and creative implementation. This means we are able to help companies at all levels of their challenge – from board level strategic advisory work all the way through to design and implementation of online and printed communications.

Our work focuses on 4 key areas:

• Brands and sustainability – Helping consumer and corporate brands to think through what sustainability means for their positioning and business models and then designing and producing communications that help them to adapt strategy, re-invent their propositions and seize commercial opportunity.
• Corporate communications and sustainability communications strategy – Once a proposition or an approach to sustainability is defined, businesses then need to develop strategies to build and support it. This can include external communications, online tools and websites, printed materials, employee communications.
• Disclosure and stakeholder engagement – Reporting, reporting strategy, performance gap    analysis, materiality assessment, stakeholder mapping and both online and face-to-face stakeholder engagement.
• Digital communications and innovation – Salterbaxter have all the capabilities to plan, design and deliver the most innovative, complex and effective digital platforms  – from standard web communications pieces through to online issue tracking, collaboration with stakeholders, employee engagement, social media strategy and implementation.

We have a strong presence internationally, where we work on sustainability projects with multinationals such as adidas, Carlsberg Group, Coca-Cola, De Beers, E.ON, Fortum, H&M, LEGO, Marine Harvest, Nokia, and UPM. Meanwhile, our experience in African and Latin American markets also gives us a truly international perspective.