What we do — Digital /// salterbaxter /// Creative communications and sustainability advisors in London

Broad expertise

We design and deliver websites, multi-channel platforms and applications and social media channels that engage audiences and provide effective, interactive and enriching experiences.

Our expertise covers strategic consultancy, social media strategy, user experience and research, analytics, SEO, design and build.

Specifically we deliver corporate websites, social media experiences and applications, intranets, online annual reports, corporate responsibility sites and reports.

User-centric approach

The success or failure of any piece of communications rests on its ability to connect with your audience. For all of our digital projects, the user comes first. We maximise value to your business by putting your audience at the heart of the project and designing around their communication needs.

Digital experiences with bad user experience will fail

The way your customers experience your brand online will say a lot to them about your organisation and your product or service.

So getting it right is essential. Your customers, stakeholders, users and audience (not to mention your employees) will judge the experience against the best and the worst they have had – so it’s important to be effective and be easy to use.

Technology expertise

Technical design is an essential part of the creative process and our technical team is involved at the outset of project scoping and delivery. We work with our clients’ existing technologies, we partner with major technology suppliers and we implement our own open source platforms. Regardless of the platform, we’re passionate about making sure your content and applications are as accessible as possible.

We have experience working in Sharepoint, .NET, ASP frameworks, PHP, WordPress and various custom and bespoke CMS solutions.

Process and partnership

Because digital projects come in many forms, we can be flexible in our role and in the way we partner with other in-house or external teams. For example, for some clients we deliver end-to-end digital projects covering strategy to implementation. With others we act as the design lead, working with internal IT teams.