What we do — Branding /// salterbaxter /// Creative communications and sustainability advisors in London

Sustainability and branding

The biggest feature of our current work is the linking together of our sustainability expertise with our experience in brands.

We work in both the corporate and consumer fields, helping clients embed sustainability into their brand, repositioning organisations around sustainability principles, reinventing brand propositions, and reinvigorating product lines to suit the new consumer world.

Quiet branding

Branding isn’t just about who shouts loudest. In fact, for some organisations, brand qualities such as understatement and sophistication may be more effective than simply making an exhibition of yourself. We’re specialists in working with this type of organization where substance needs to trump all other considerations – an approach that can be particularly relevant for private banks, law firms, private equity firms, museums and universities.