Annual Reports: Facing up to the challenge /// salterbaxter /// Creative communications and sustainability advisors in London

 
 
Thinking
The Point Winter 2012
Annual Reports: Facing up to the challenge

A practical review of six key challenges you face when preparing your annual report.

by author salterbaxter

From strategy to business model, governance to sustainability, create a step change within your annual report by addressing the needs of your audience and deliver a joined up narrative, while banishing boilerplate.

As the reporting season gathers pace, and many of you settle into the planning and production of your annual report, do you have a clear idea of what you want to achieve and how to get there?

Are you wading through legislation, regulation and best practice advice and ending up wondering how to unravel it all and produce a report that isn’t 100 pages long (and that’s just the narrative section)?

While many companies are doing a great job of providing an engaging and informative report, many still struggle to meet the challenge head on, shake off the scourge of boilerplate and build a narrative that supports the investment proposition, while also being a useful piece of communication.

This supplement isn’t going to solve all the issues that you face or cover every important section of the report, but it will look at the key areas that need to be tackled and joined up, and help you challenge your organisation to report in a clearer and more engaging way.

If you would like a hard copy of the publication for you or your colleagues, or if you would like to discuss annual reporting strategies in your company, please don’t hesitate to give us a call.

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