L’Oréal /// salterbaxter /// Creative communications and sustainability advisors in London

 
 
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L’Oréal

One of the most recognisable brands in the world, L’Oréal has asked us to help them develop their ambitious new global sustainability strategy, targets and supporting communications. Titled, ‘Sharing Beauty with All’ the new strategy is focused on social purpose and the positive role it can play in the world. The strategy focuses on four key areas; innovating sustainability, producing sustainability, living sustainability and developing sustainability with the goal of reaching it’s target of 1 billion new consumers by 2020 while ensuring 100% of their products have environmental or social benefits.

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An animated video was developed for the launch of their new strategy. View the video here.

A strategy booklet was produced in both English and French.

A comprehensive framework for the strategy and commitments of the overarching concept 'Sharing Beauty With All' .

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