E.ON /// salterbaxter /// Creative communications and sustainability advisors in London


As one of the biggest energy businesses, E.ON was seeking to engage customers, stakeholders and pressure groups in the subject of responsible energy. As a response we developed an integrated approach to E.ON’s CR campaign, communications and reporting. The award winning online issue tracker aggregated conversations around E.ON’s core energy issues and built valuable dialogue with new audiences. This helped successfully position E.ON as a thought leader in the energy debate.

Real-time social web conversations are captured by our energy issues tracker.

The tracker was embedded within the sustainability website supported by performance data and case studies.

The 2012 Report focused on rebuilding customer trust.

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