We believe that investing in a major project that takes 18 months to launch is not always the right way to approach your digital communications. Breaking it into bite-sized chunks, simplifying the process into smaller projects will not only lead to results faster, but it can also add real benefits to your users right now.

Management requirements, imposed deadlines and budget constraints sometimes mean you need to improve your digital communications quickly and efficiently, without looking at every area that needs improvement.

The beauty and strength of digital media is that it doesn’t have to be perfect when you launch. As long as you are committed to evolving it over time, responding to user needs, developing new content and features and always building on a strong foundation. This ensures you see results faster, which contributes to fulfilling your strategy.

This Directions Supplement looks at simple and effective projects to improve and enhance your existing online communications, now.

What we are proposing is neither rocket science nor a radical new approach to online communications. However, sometimes working in the online industry it is easy to forget the basics. We all get excited about the latest and greatest technology. Who doesn’t?

In corporate communications it’s sometimes hard to decipher which channels and technologies are relevant. Making sense of the speed with which digital moves combined with effectively communicating what your strategy is, financial performance, annual report/review, sustainability programme or employee engagement programme can be challenging.

Where do we start? What is the impact on your online communications strategy and how can you create improvements without breaking the bank? How do we stop technology becoming a barrier to making change happen? Which areas should you be investing in?

It’s easy to just throw your hands up and, go it’s all just too hard, let’s just start again.

This supplement is about showing how you can break your strategy into bite-sized and manageable projects. These projects you can do right now without having to start from scratch. This proven approach will see results quickly and grow your presence more effectively.

Next Page > Option 1: Design a smarter home page