Capital One /// salterbaxter /// Creative communications and sustainability advisors in London

Capital One

Our work with Capital One was divided into three main projects: strategic development, creative implementation and launch of the new company vision to employees; strategic direction for a new consumer campaign; and employee engagement through a financial education programme. Our role has been to help reposition Capital One as one of the UK’s most responsible financial services businesses.

‘Let’s Make Lives Better’ the new corporate vision used to reposition CapitalOne

Internal roll-out and engagement – Employee Communication booklet

Engagement Wall for employees to express their understanding of the company vision

Email report to a friend