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Category Archives: Social media
SAP’s Sustainability Report
A couple of weeks ago, my colleague blogged about how we need to make reporting more engaging and make better use of modern communication technologies. One of the companies the reporting world looks to for inspiration and leadership in this … Continue reading →
Posted in Digital, Reporting, Social media, Sustainability
Tagged Digital reporting, online report, SAP sustainability report
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Ideas for Better Digital Communication
As websites have become a commodity, users now expect a certain degree of functionality and a sensory experience. In the quest to capture the ever-decreasing attention span of the reader, websites need to be built to optimize the user experience … Continue reading →
Posted in Creativity, Digital, Social media, Sustainability
Tagged dangers of fracking, Data visualization, digital, DMGT, Source map, Sustainability, user experience, UX
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From what to how – communications as a driver of sustainability and change
‘The choice for companies today is not if, but how, they should manage their sustainability activities’. Sheila Bonini and Stephan Gorner of McKinsey conclude their paper on ‘The business of sustainability: Putting it into practice’ with this statement. It … Continue reading →
Posted in Social media, Uncategorized
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Social Business Seminar – an invitation to do things better
Last Thursday a number of us from the digital and sustainability teams at Salterbaxter hosted an enjoyable evening’s workshop and debate at The Hospital Club in Covent Garden. The seminar was the first in what is to be a number … Continue reading →
Posted in Digital, Event, Social media, Sustainability
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Size may not be everything, after all
When does social media cease to be a conversation and revert to a broadcast medium? On Monday evening, a noisy crowd of journalists, bloggers and common lurkers huddled together on the 31st floor of Centre Point to debate the evolution … Continue reading →
Posted in Social media, Sustainability
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Co-creating with consumers – lessons from Clorox Connects and Open Ideo
What makes for successful co-creation with consumers online? I recently watched a video of Greg Piche, Innovation Sourcing Lead at Clorox, talking about Clorox Connects, their idea-sourcing platform, and what they had learnt in the 6 months that they had … Continue reading →
Posted in Digital, Innovation, Social media
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An invitation to do things better
An invitation to collaborate. To think differently about sustainability communications. And really understand your stakeholder requirements. Where: Forest Room, The Hospital Club, 24 Endell St, London WC2H 9HQ When: 24th November 2011 from 5.30 to 7.30pm … Continue reading →
Posted in Digital, Event, Social media, Sustainability
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The social business of the 2012 London Olympics
On Thursday 27th October I attended a Nesta Hot Topic event on the subject of social media at scale, specifically focused on the 2012 London Olympics. The three speakers covered themes that are highly relevant to Salterbaxter’s current Social Business … Continue reading →
Posted in Digital, Event, Innovation, Social media
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Open for Social Business?
Here at Salterbaxter we’re working with a number of clients to help them understand how they can use elements of social media within their communications, whether internal or external. More precisely for us it is about helping them make their whole … Continue reading →
Posted in Digital, Social media, Sustainability
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Patagonia – Reimagining our relationship with consumerism?
Patagonia – Reimagining our relationship with consumerism? “You’ve got to love Patagonia.” The first reaction in the office to the announcement that Patagonia have teamed up with eBay to set up a dedicated Common Threads Ebay store to enable people … Continue reading →
Posted in Social media, Sustainability
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