Author Archives: Ian Howlett

Ian Howlett

Ian Howlett

Head of Digital

Social Business for Social Media Week

Social Media Week

You may (or indeed may not) be aware that this week has been Social Media week, which prompted me to follow up on some recent postings here about Social Business. It’s something we spend a fair amount of our time … Continue reading →

Posted in Digital, Social business | 3 Comments

The beginning of the end for email?

Email overload

What’s that? Have we had too much sherry over the festive break? Can we really imagine life without email, a medium that has become so familiar to us all over the last decade or so. Well, firstly let me be … Continue reading →

Posted in Digital, Employee engagement, Social business | Leave a comment

HTML5 – A new ‘Direction’

HTML5_Logo

Further to our Trainspotters guide to HTML5 post a week or so ago here’s some more (useful) background into HTML5. You’ve probably heard something about HTML5 recently? But not too sure what it’s all about? It’s being seen as a great … Continue reading →

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Social Business Seminar – an invitation to do things better

Social Business seminar

Last Thursday a number of us from the digital and sustainability teams at Salterbaxter hosted an enjoyable evening’s workshop and debate at The Hospital Club in Covent Garden. The seminar was the first in what is to be a number … Continue reading →

Posted in Digital, Event, Social media, Sustainability | Leave a comment

Open for Social Business?

Open for social business

Here at Salterbaxter we’re working with a number of clients to help them understand how they can use elements of social media within their communications, whether internal or external. More precisely for us it is about helping them make their whole … Continue reading →

Posted in Digital, Social media, Sustainability | 1 Comment

Data, data everywhere…

Data image

If you’ve been enjoying the current coverage of the 2011 Rugby World Cup on ITV in the UK you may have noticed that the ad breaks are topped and tailed with sponsorship from IBM, specifically promoting their smarter data campaign. … Continue reading →

Posted in Digital, Employee engagement, Uncategorized | Leave a comment

10 Lessons in Social Media

Ian Howlett, Head of Digital

Know why you’re doing it – Define your goals and understand what success looks like before diving into the social media stream. Social media is not for everyone in every situation.

Company culture is important – The most successful campaigns have involvement from senior management including the CEO. One organization benchmarked their CEO’s social media contributions against John Chambers of Cisco. Open and transparent corporate cultures will benefit from the social media experience. Continue reading

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The Changing Nature of Work

A couple of us recently attended the Social Business Summit presented by the Dachis Group. There were a number of interesting and thought-provoking speakers and one theme that really resonated throughout was the changing nature of work and the workplace … Continue reading →

Posted in Digital, Sustainability | 1 Comment