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- New post: Making the Most of Our Commute http://t.co/ExAPxAly 23 hours ago
- Such an inspirational story about light http://t.co/HMsiMrOQ 2012/05/17
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Author Archives: Elena Zayakova
The practice of reporting – are we doing it right?
I read sustainability reports every day. And it will never stop to amaze me how poor some communications efforts are, using tons of jargon and trying to explain simple every-day stories in a complex way. What have we done to … Continue reading →
Posted in Reporting, Sustainability
Tagged Novartis Annual Report, Sustainability report
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Rethink Your Material Issues
In 2008, the World Resource Institute wrote: “Global warming may dominate headlines today. Ecosystem degradation will do so tomorrow.” But what was Tomorrow back in 2008 is in fact Now today. And today we can observe more and more noise … Continue reading →
Posted in Creativity, Innovation, Sustainability
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Advancing Sustainability Leadership By Asking the Right Questions
I attended the Verdantix Sustainability Leaders Briefing on 24th November and was delighted to hear how far the sustainability conversation has moved these days. It confirmed again and again what we established at our Sustainable Business Forum in September – … Continue reading →
Posted in Innovation, Sustainability
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The Price of Fish and Why We Need to Learn to Make Better Decisions
The world today is faced with a series of huge difficulties among which are unstable financial markets, depletion of natural resources, a rapidly growing population and unstable political environment. The world is full of ‘wicked problems’ that are not easy … Continue reading →
Posted in Event
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Once Upon a Time…. or simply, another note on the meaning of sustainability/CSR reporting
In his 1952 novel, East of Eden, the Nobel Prize winner John Steinbeck wrote: “If a story is not about the hearer he [or she] will not listen . . . A great lasting story is about everyone or it … Continue reading →
Posted in Creativity, Sustainability
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Horrible Bosses. Now, Imagine the World Without Them.
The movie Horrible Bosses takes out the boss from the corporate picture. Gary Hamel, ranked as the world’s most influential business thinker by the Wall Street Journal, does this as well but looking at it from a slightly different perspective. … Continue reading →
Posted in Employee engagement, Innovation, Sustainability
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The Eden Project’s Unique Environment
With the holiday season upon us, we take a visit to the Eden Project in Cornwall. I had heard lots about the Eden Project down in Cornwall but you can’t imagine the real scale of it until you actually visit … Continue reading →
Posted in Sustainability
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Apple – Why is the Innovative Leader Failing to Lead?
Apple’s brand value over the past year soared 84% to $153 billion, making it the world’s most valuable brand. They have continued to innovate, releasing the iPad and iPhone 4. But the last year has also brought to light some … Continue reading →
Posted in Innovation, Sustainability
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UX and Social Challenge and Change – Accessible design
The second presentation of the UK UPA (UK Usability Professionals’ Association) on “UX and Social Challenge and Change” was about accessible design and tablets. Accessible design – the possibilities of tablets to change the world by @melfindlater Melanie Findlater, self-proclaimed … Continue reading →
Posted in Digital
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The Co-operative and Their Revolutionary Ethical Plan
The Co-op has launched its most “radical” corporate ethical plan, pledging to sell more Fairtrade products, cut carbon emissions, invest in community projects and take on thousands of apprentices. The company sought input from stakeholders, including leading name Harriet Lamb … Continue reading →
Posted in Sustainability
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