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Author Archives: Alex Johnson
The bigger picture
In an increasingly noisy market place, what do brands still have to gain from communicating their sustainability strategies? During the last three years corporations in diverse sectors from FMCG to food and drink have been making ambitious pronouncements on how … Continue reading →
Posted in Uncategorized
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Size may not be everything, after all
When does social media cease to be a conversation and revert to a broadcast medium? On Monday evening, a noisy crowd of journalists, bloggers and common lurkers huddled together on the 31st floor of Centre Point to debate the evolution … Continue reading →
Posted in Social media, Sustainability
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Now, more than ever
Ambition. This was the theme of my inaugural week in the sustainability team at Salterbaxter. And a good thing too as a stream of depressing economic stats and news pieces has steadily increased in volume and frequency. Even without another … Continue reading →
Posted in Sustainability
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