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Monthly Archives: March 2012
SAP’s Sustainability Report
A couple of weeks ago, my colleague blogged about how we need to make reporting more engaging and make better use of modern communication technologies. One of the companies the reporting world looks to for inspiration and leadership in this … Continue reading →
Posted in Digital, Reporting, Social media, Sustainability
Tagged Digital reporting, online report, SAP sustainability report
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From data through infographics to infoassets
Sustainability communication is evolving as companies need to account for increasing amounts of data related to issues such as waste, resource consumption, emissions, employee health and safety, and community donations. In response we look for new ways to mine, process, … Continue reading →
Understanding what the long-term really means
The motto on the Bear Stearns trading floor was “We make nothing but money”. As John Kay pointed out at the Aldersgate Group event on 12 March – “Look where that got them.” The official theme for the evening was … Continue reading →
Posted in Sustainability
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Why we shouldn’t be talking about embedding sustainability
I hold my hands up. I have used the phrase ‘embedding sustainability’ myself. Most recently on the cover of the publication – ‘Sustainability forever? Embedding sustainability in your brand and culture’. It is one of those phrases that has insidiously … Continue reading →
Posted in Employee engagement, Sustainability
Tagged 'embedding sustainability', InterfaceFLOR, SAP, Walmart
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The practice of reporting – are we doing it right?
I read sustainability reports every day. And it will never stop to amaze me how poor some communications efforts are, using tons of jargon and trying to explain simple every-day stories in a complex way. What have we done to … Continue reading →
Posted in Reporting, Sustainability
Tagged Novartis Annual Report, Sustainability report
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Not another sustainability report…
It’s the season of sustainability and CR reporting and around the world, hundreds of CR Managers are breathing a sigh of relief as their latest masterpieces make it to press. Many of these labours of love will be read cover-to-cover … Continue reading →
Posted in Digital, Reporting, Sustainability, Uncategorized
Tagged consulting, digital communication, reporting, Sustainability
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Sustainability forever?
I have just returned from a seminar that we hosted on how to embed sustainability in brand and culture. The seminar featured speakers from Ashridge Business School, Alexandra Stubbings and Nick Ceasar, who presented their recently completed model of change … Continue reading →
Posted in Employee engagement, Event, Sustainability, Uncategorized
Tagged Anglo American, Ashridge, Ben Tuxworth, brand, Communication, Culture, Sustainability
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